About Lenabo | Our mission for smart children's toys

"Less excess. More connection. A system that grows with the child and never loses its relevance."

this is us

A young start-up from Bonn that has set out to rethink toys .

Our approach

We believe that children deserve more than brief distractions – they need companions who grow with them, calm them, spark their Excitement, and inspire them to dream.

With Lenabo, we combine technology, design and education to create a toy system that accompanies children from the first day of life – lovingly, safely and sustainably.

Our mission: Less disposable toys, more value and warmth in the children's room.

Our system

The Lenabo smart toy ecosystem was awarded the Kind + Jugend Innovation Award 2025 in the Toys & Education category.

The jury was particularly impressed by the growing approach , the high level of safety , the sustainable design and the added value for families .

For us, this award is more than just a prize – it is confirmation that our approach works: creating toys that grow with the child, connect them, and enrich everyday family life.

Ein Elternteil hält ein Smartphone auf dem Schoß, während daneben das graue Lenabie Plüschtier

We develop toys that inspire and help children grow.

At Lenabo, we focus on children, with all their imagination, excitement and uniqueness.

We develop toys that accompany children, rather than replacing them.

Toys that grow with you, stimulate you, and connect you. With the world, with others, and with themselves

Ein Kind sitzt gemütlich und hält Lenabie Tali, den gelben Puma-Plüschcharakter, liebevoll im Arm. Das Kind blickt lächelnd nach unten auf Tali, die einen altersgerechten Lerninhalt über den eingesetzten Lenabo Smart Speaker wiedergibt. Die Szene wirkt ruhig und warm, in einer warmen Wohnatmosphäre.

Lasting values in play: quality meets deep meaning.

A toy that is loved and used for a long time is the most valuable toy of all.

That's why we design products that last: consistent in their quality, timeless in their concept.

Our Smart Toys combine technology and emotion, so that learning, security and responsibility go hand in hand.

Zwei Kinder sitzen auf einem Sofa. Beide halten jeweils einen Lenabie Plüschcharakter in den Händen und schauen diese aufmerksam an. Die Kinder lauschen den individuellen Hörspielen, die jedes Lenabie mitbringt und von Eltern bequem über die Lenabo App auswählen und steuern.

Lenabo: Where every moment is a discovery.

We see play not as a pastime, but as the origin of learning.

Every moment with Lenabo is an invitation to discover new things – through stories, sounds and experiences that strengthen children's thinking and feeling.

Thus, education grows where it arises most naturally: in play.